Mobile games can be played on several types of handheld devices. Feature phones, smartphones and even certain media players and calculators are all types of devices that can run a mobile game. The first globally popular game on a cell phone was "Snake" by Nokia in 1997. Since then, the industry has grown dramatically and it generates $25 billion annually in revenue.

There are three typical business models for mobile games:

  • Free to play

The game is free to download and play. Therefore no money is transfered between the user and developer. Revenue is typically generated by advertising, that is present in the game

  • Freemium

Downloading a game is free of charge but certain payments are required if the game is to be played to its full potential. Time and performance restrictions encourage players to pay small fees to eliminate these obstructions.

  • Pay-per-download

The application has a price that has to be paid for it to be downloaded. The game can also have in-game costs as well, but typically do not influence the user/game experience.

When choosing a game localization partner it is crucial to choose someone who has experience with the necessary platform. Aspena's customers include developers with games for:

  • Apple iOS
  • Google Android
  • Microsoft Windows platform
  • Sony PSP
  • Nintendo's consoles