Marketing is all about communication. Without the right message and arguments the product or service does not exist in the market. Companies must know their product and their audience to form the best marketing approach.

To form the best marketing plan, marketers often use a business tool - a marketing mix. The marketing mix still evolves today, but is mainly associated with the "Four Ps" developed by Edmund Jerome McCarthy in 1960.

The four Ps are:

  • Product
  • Price
  • Promotion
  • Place

Communicating a marketing campaign well can be the difference between success and failure. There are many examples of companies that translated their marketing slogan, but did not localize it. Knowing your audience is crucial and hoping that one marketing message for the entire world will work is naive. Our Localization department has been created for exactly this purpose. We offer translations and support, that make your marketing texts and message not look foreign.